How a Downloadable Transcript Can Increase Your Interview Opt-In Rate
I think by telling people they will have a chance to download the transcript after the interview will have more people opt-in. Especially over a subscriber only having the option to listen live. Let me give you an example. I’m taking Alex’s Teleseminar Secrets program, and I kind of know what I’ve done in my marketing. I market pre-recorded audio interviews.
I did my own teleseminar event, a live teleseminar. Now, I didn’t promote this as hard. I sent two emails out to my list – one announcing that I’ll be doing an upcoming teleseminar on how to make more money with your audio interviews. Then, I did another email after that that just mentioned a PS. I didn’t name the time of when it was going to be, but I said it would be live.
Once I decided on a time, in a PS email I said, “Look for my next email, and I’ll be announcing the time of the live interview on how to make more money with audio interviews.”
Then, I sent one more email that revealed the time and the date of the actual teleseminar, the live one that we’re on right now. So, I only sent it out two times.
Now, in all of those emails, I thought it was very important to mention that if you can’t make the call – and I mention this – if you can’t make the call, you’ll be able to download the recordings. You’ll be able to play it on a replay line, and I’ll have the full transcripts.
So, I gave them a choice. If you can’t make the call, I’ll have it available, which is pretty consistent with all the interviews I have on my site. It kind of matches my list. There was no real pressure in making someone come to the live event to listen.
Now, I promoted Alex’s teleseminar, and the way I promoted it, I sent out six different emails promoting this live teleseminar. It was a promotion call for his Teleseminar Secrets, and I sent out six different emails. I sent one out an hour before the call. I really wanted to try this and put it to the test.
I mentioned in all those emails, it will only be live. I will not be reposting this to my site. I do not have it on my site. Only the people who signed up and registered can get access to the replay. If you didn’t sign up and register your first name, last name and your email address, you would not get access.
The only way you could hear it was live, and every time you send out an email to your list. Let’s say you have 10,000 people on your list. Let’s say you add 1,000 people to your list. If you have a pretty good reputation, you send out a thousand emails, and you may have maybe 200 open up the email.
Then, out of those 200, you may have a certain amount of people who will do what you ask them to do. It may end up be one or two percent, but you can send that same email out a week later, and get a whole nother one or two percent, or a whole nother 200 people to open up your email.
Then, you can send it out another time on a different day, and you may have another 200 out of thousand people open it. So, every time you send out an email, you’re going to be hitting a different section of your list, which is going to increase your chance of either delivering someone to an interview that you have, or getting them to register for a free teleseminar event.
I think after studying Alex’s stuff, there’s definitely power in the listen only because it makes people come because they don’t want to miss it. I think they’re coming because they just don’t want to miss it.
My thing is I’d like to get the content into the head of that potential prospect. I don’t want anything to stand in the way. People don’t like being told what to do. I want to say, “I’m going to have a teleseminar. It’s going to be live. If you want to be on my live call, great. Here’s the time.”
I didn’t promote it highly because I only had 96 people on the line, but I always said that you’re going to get the replay no matter what. I bet that I’m going to have a lot of people listen to this replay after it’s done.
It’s going to be more convenient for me to deliver this recorded teleseminar on someone on their own terms, and they can download it. They can replay it on the phone line. They’ll be able to listen to it on YouTube. I’m going to give them all the different methods that I market my audio interviews as a way to listen to this.
So, when you say offering the transcripts as a bonus to sign up, I think that would help you. I’m offering everything no matter what, but I think that does make it effective. There are people who will only offer the listen live event or they’ll upsell the transcripts for ten bucks. So, if they register for the live event and there’s an upsell for ten dollars you can get the transcripts, and then they may do a further upsell of the transcripts in a three ring binder with a CD. So, there’s ways to sell that information as well.
I’m looking for the big picture. I don’t want anything to get in the way of the message. I want to be able to sell the higher end service like my audio interview service where I charge people to do an interview and to be able to edit it and get the interview up on all the different methods and the ways that I’m marketing my audio interviews, do it all for them.
I’d rather have a chance to make a sale like that than make a ten dollar sale on some transcripts, and not have the potential of getting my message and my whole sales message inside their head.